Công Ty TNHH Nghiên Cứu Thị Trường Công Nghệ Và Bán Lẻ GfK Việt Nam
Về GfK
The GfK Group is one of the largest market research companies in the world. The Group has a staff complement of 13,000+ employees working in more than 100 countries, who deliver the knowledge on markets and sectors which our clients need for their decisions. The GfK Group is headquartered in Nuremberg.
GfK is a full-service institute, which regards itself as a supplier of knowledge. It is a company with a tradition, which places a high value on continuity, long-term client relationships and consistent achievement at the highest level. This is also the reason why GfK cultivates its roots, which lie in academic research. The focus on innovation and progress is a central component of GfK’s corporate culture, ensuring that the advanced technology and consistent quality of the methods, tools and practice areas are used.
GfK Retail and Technology is the world's leading market researcher for tracking Point-of-Sale (POS) data in technical consumer goods and entertainment media markets.
GfK receive data from retailers and resellers in more than 80 countries worldwide. The GfK data platform, StarTrack, compiles this data and provides retailers, manufacturers and industry leaders with comparable information at both country and international level