Brand Communication Manager

Abbott

Recruitment Information

  1. Work location: Ho Chi Minh , ,
  2. Industry: Pharmaceutical , Marketing , Medical / Healthcare
  3. Job level: Manager
  4. Job type: Permanent
  5. Salary: Negotiable

 

Job description

Brand communication:
* Provide end-to-end project management, planning and monitoring for rebranding projects of food supplements, pharmaceutical products.
* Joining all brand teams in building brand communication strategies across channels, integrating their brand communication strategies with country projects.
* Develop and implement local integrated marketing communications campaigns of strategic relaunched products to customers or consumers based on in-depth understanding of business and customer insights.
* Lead development all products’ visual identity including a number of packaging and brand collaterals of existing and new launch products.
* Work with cross functions from office and factory, and creative agencies to ensure all packaging developed and delivered on time with high quality.
* Frequently provide corporate branding trainings to marketing teams and other related stakeholders to ensure company premium branding.
* Communicate with regional and global marketing and trademark team for related branding projects.
* Analyze and highlight potential risks to teams, seek for opportunities for improvement and initiatives.
* Lead design team. Ensure excellence in execution.
Projects:
* Lead added-value healthcare service tools including assets development, content marketing development, implementation and reports analytics.
* Create new ways of working and lead project process aligned with brand managers to meet country timeline.
* Have all assets approved by legal, compliance, regulatory affairs, medical and other internal/external business partners.
* Implement multi-channel customer engagement projects assigned such as SMS video, email marketing, webcast.
* Understand digital marketing such as mobile application, website, social media.
* Implement Digital & PR campaigns for projects assigned.

Job Requirement

* Bachelor’s degree or equivalent in Marketing, Business Administration or Communications
* 5+ years of marketing experience in high-growth MNC company
* Experienced in planning, operations, project management, customer services.
* Results-oriented with ability to execute both tactical and strategic initiatives
* Excellent communication and presentation.
* Outstanding spoken and written English command
* Exceptional organizational, problem-solving, time management, analytical and leadership skills.

Required Job Skills

brand communication management planning implementation marketing service digital english leadership